Preparing a Successful Product Launch Strategy

Generally speaking, don’t expect to launch in less than 8 weeks and that assumes a top-notch dedicated team with a proven track record. Do this on the side, and you’re looking at 6 months, at least to launch.

In today’s fast moving market, your product will probably be irrelevant by that time.

Cover all of these issues and more to determine whether they are ready to launch and in what timeframe.

Compare the emails from as many launches as you can to see how many are being sent to the JV partners to send out. Each launch tends to take on its own personality and the main crux of this is the influence your launch host has.

Make sure you save the emails the launch owner asks you to send as it will provide insight to you on how you may ultimately communicate with your JV partner’s lists during your launch.

How often do they communicate with their JVs? Is there a JV blog and how often are results posted?

Be very wary of launches that post only relative results without actual sales numbers. This is usually a red flag that the sales are weak.

Get actively involved with the interaction your launch host provides. Pay particular attention to the tactics they use to build hype, communicate results and most importantly motivate you.

Do they use different communication between the general list, the opt-in list and the buyers list?

How often do they communicate with their JVs and when do they communicate?

What is the style of communication? Short and to the point or more storytelling?

Is video used and if so, how is it used? Are the videos selling or are they teaching or both? How long are the videos?

What is the payment plan for the affiliates? Are residual commissions paid? Are backend sales paid as well?

Are there contests and prizes?

Ask yourself how inspired you are to push your list for both optins and sales?

Are the prizes being offered motivating? Exciting? What’s the buzz about the prizes? You can use this to help you figure out how best to provide excitement and healthy competition in your launch.

The time to launch a product is when everybody’s about to talk about your product. By the time everybody’s talking about it and by the time you launch to take advantage of that buzz, it would already be too late.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

How to Keep Selling at a High Level After Launch

I’ve always been told that, the hardest is not to reach the top, it’s all about maintaining the high performance.

As my life was going forward I realized that that’s true. It’s hard to do it well, but it’s even harder to maintain the level.

That got me thinking and it’s very similar when it comes to a sales campaign.

It’s relatively “easy” – note the quotation in between easy- to launch a product and make sales just right after the launch, but keeping -not the same level as it’s obviously impossible- a decent sales level is really pretty hard.

That’s what I thought I could use some of my experience and drop here some tips that may help you if you’re thinking about launching a product.

How to keep a decent sales level after the ‘launch boom’

First of all, the ‘launch boom’ is nothing but the initial buzz that comes when something new comes up. Everyone wants to check what’s all about with that innovative product everyone’s talking about right? Ok, that’s the ‘launch boom’.

That said, there’re some tips that can maintain a reasonable sales level and just convert that product into a great passive income source that will be there despite what you do or stop doing.

Although this does not guarantee anything, your chances will surely increase.

First tip: Use the tools you have around

This time, I would like to refer to us, bloggers, as a tool. There are thousands of bloggers out there, blogging in the same niche as you, some are more famous than others, but generally they all like to help -in fact, that’s one of the reasons why REAL bloggers create a blog, to help people- so you can always ask for help.

How should you proceed?

Contact a fellow blogger by only telling you’ve a product launched and you’ll like to check if she/he has a product too and whether there is a real option to combine both products to make a special price, just like a 2×1.

This is really like a “second launch” so you will have a second “launch boom”.

This effect will stay for a long time, as it will not only be exposed in front of your audience, but also in front of the other blogger’s readers.

Just don’t spam, as first, without sending any url or product, not even for a review unless the blogger asks for it.

Second tip: Offers

You can always create one big product, or two high level products. If you go for the second option, you can launch them spared in time and use the second product to leverage the first one, at the same time you leverage the second product thanks to the first one.

To sum up, it’s the first tip but without the cooperation of other bloggers. I did try this one and went well, so you may give it a shot.

Third tip: Bonus

If you haven’t got any other product to offer and got no luck getting other blogger’s help, you can always come with a typical discount that will surely get you a boost on your sales.

With bonus I mean anything, any freebie will come in handy.

Forth tip: Contests

The last method I come with is contest, but you must do it right.

The trick here is to offer a ticket for the draw, that means that actually, people is not only paying for your work, but for that ticket too, so the price must be a really high class price, else not only you will get no sales at all, but you will also look ridiculous.

So if you’re going to do it, do it right.

Fifth tip: Renewing

That’s important too.

You should always keep updating your product if new information comes up so this is up to you, but you can either offer free updates or charge a small fee for them.

I strongly recommend not to do it, but it’s a way I’ve seen working for some fellow bloggers, although I’ve never tried it.

My tip: If you’re gonna do it I’d recommend a big update with a small fee and not various small updates. It will definitely get you a bad image.

Thank you all for reading.